Mixed sex sports received the most coverage during NBC’s post Super Bowl primetime Olympic broadcast on Sunday, February 13, 2022.
Only one men’s event to received coverage: ice hockey. NBC aired a 30 second update focusing on Team USA’s victory earlier in the day.
Two women’s events had more than one minute of coverage: bobsled and speed skating. Bobsled had 30 minutes of airtime for the finals of the monobob races where Team USA’s Kaillie Humphries and Elana Meyers Taylor won gold and silver respectively. 7 minutes were dedicated speed skating to cover the historic win by Team USA’s Erin Jackson in the 500 meter race.
In mixed sex events, figure skating received more than 42 minutes of coverage as Team USA’s Madison Hubbell and Zach Donahue won bronze in the ice dancing competition.
Overall, coverage of men’s events accounted for 0.61.% of NBC’s primetime Olympic broadcast. Women’s events received 48.09% of NBC’s coverage. Mixed sex events (e.g., ice dancing) received 51.30% of NBC’s coverage.
After 11 nights, when mixed sex events are excluded, men’s events have received 47.44% of NBC’s primetime broadcast coverage compared to 52.56% for women’s events.
Regular updates about NBC’s coverage of men and women athletes will be posted throughout the 2022 Beijing Winter Games on FiveRingTV.com. Additional updates will also be posted on the @FiveRingTV Twitter feed. A mid-Olympic report, with complete sport-by-sport coverage breakdowns, will also be issued.
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Method: The percentage of primetime devoted to men’s, women’s and mixed sex sports was calculated by a single researcher, utilizing a stopwatch and DVR or DVD time codes, measuring (to the millisecond) the total amount of time devoted to each event. Any time spent at the actual athletic site, on a profile about an athlete, promos about a specific athlete or sport, and host commentary about a specific sport or athlete was recorded. Split screens combining commercials and live coverage are included in the calculation, but commercial breaks are not included. The NBC broadcast network East Coast feed was used for this calculation. Olympic coverage on cable networks and live streaming was not included. Network overruns beyond 11:00pm up to the break for local news are included within this calculation.
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Olympic Television: Broadcasting the Biggest Show on Earth contains a detailed 20-year examination of how male and female athletes have been covered within primetime Olympic broadcasts. The book also has analyses of how race/ethnicity and nationality impact Olympic coverage, interviews with NBC personnel about the content and production of Olympic broadcasts, and a detailed overview of Olympic television history. Published by Routledge, it is available in hardcover, paperback and ebook formats at Amazon.com, the Routledge website, and other outlets.