NBC’s primetime broadcast coverage of women’s sports during the 2022 Beijing Winter Olympic Games was historic.
Beijing Olympics Primetime Coverage Report Day 18: Women’s Sports Receive More NBC Coverage Than Men’s Sports
Women's events received more than 63% of the sports coverage during NBC's primetime Olympic broadcast on Sunday, February 20, 2022.
Beijing Olympics Primetime Coverage Report Day 17: Mixed Sex Sports Lead NBC’s Coverage; Women’s Sports Lead Overall Coverage
Mixed sex sports received more than 67% of NBC's coverage during its primetime Olympic broadcast on Saturday, February 19, 2022.
Beijing Olympics Primetime Coverage Report Day 16: Men’s Sports Receive More NBC Airtime Than Women’s Sports; Women’s Sports Still Lead Overall Coverage After 16 Nights
Men's sports received more coverage than women's sports by almost a 3 to 1 margin on NBC's primetime Olympic broadcast on Friday, February 18, 2022.
Women’s Sports Are Dominating NBC’s Primetime Beijing Olympic Broadcast; NBC’s Coverage Has The Potential To Be Historic
The Beijing Games will likely mark the largest coverage gap in favor of women on an American primetime Winter Olympic broadcast, when mixed sex sports are excluded.