Men’s sports are receiving more airtime than women’s sports on NBC’s primetime Olympic broadcast of the Milan Cortina Winter Games, say James R. Angelini (University of Delaware) and Paul J. MacArthur (Utica University), co-authors of the book Olympic Television: Broadcasting the Biggest Show on Earth.
Women’s Sports Receive More Primetime Broadcast Olympic Coverage Than Men’s Sports For The Fifth Olympiad In A Row, Sixth Overall.
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NBC’s primetime broadcast coverage of women’s sports during the 2022 Beijing Winter Olympic Games was historic.
Read more Women’s Sports Dominate NBC’s Primetime Beijing Olympic Broadcast In Historic Fashion