Women’s sports scored the most coverage during NBC’s primetime Olympic broadcast on Saturday, February 12, 2022, during a night where airtime was relatively evenly distributed between men’s, women’s and mixed sex sports.
Only one men’s event had more than one minute of coverage. Alpine skiing clocked in just under 40 minutes with giant slalom.
Two women’s events had more than one minute of coverage. Bobsled had nearly 28 minutes of airtime for the new monobob event. Skeleton had 16 minutes of coverage for the medal runs.
For mixed sex events, figure skating received nearly 44 minutes of coverage focused on ice dancing.
Overall, coverage of men’s events accounted for 31.63.% of NBC’s primetime Olympic broadcast. Women’s events received 34.64% of NBC’s coverage. Mixed sex events (e.g., ice dancing) received 33.73% of NBC’s coverage.
After 10 nights, when mixed sex events are excluded, men’s events have received 48.85% of NBC’s primetime broadcast coverage compared to 51.15% for women’s events.
Regular updates about NBC’s coverage of men and women athletes will be posted throughout the 2022 Beijing Winter Games on FiveRingTV.com. Additional updates will also be posted on the @FiveRingTV Twitter feed. A mid-Olympic report, with complete sport-by-sport coverage breakdowns, will also be issued.
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Method: The percentage of primetime devoted to men’s, women’s and mixed sex sports was calculated by a single researcher, utilizing a stopwatch and DVD or DVR time codes, measuring (to the millisecond) the total amount of time devoted to each event. Any time spent at the actual athletic site, on a profile about an athlete, promos about a specific athlete or sport, and host commentary about a specific sport or athlete was recorded. Olympic coverage on cable networks and live streaming was not included. Network overruns beyond 11:00pm up to the break for local news are included within the calculations.
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Olympic Television: Broadcasting the Biggest Show on Earth contains a detailed 20-year examination of how male and female athletes have been covered within primetime Olympic broadcasts. The book also has analyses of how race/ethnicity and nationality impact Olympic coverage, interviews with NBC personnel about the content and production of Olympic broadcasts, and a detailed overview of Olympic television history. Published by Routledge, it is available in hardcover, paperback and ebook formats at Amazon.com, the Routledge website, and other outlets.