NBC’s primetime broadcast coverage of women’s sports during the 2022 Beijing Winter Olympic Games was historic.
Women's events received more than 63% of the sports coverage during NBC's primetime Olympic broadcast on Sunday, February 20, 2022.
Mixed sex sports received more than 67% of NBC's coverage during its primetime Olympic broadcast on Saturday, February 19, 2022.
Men's sports received more coverage than women's sports by almost a 3 to 1 margin on NBC's primetime Olympic broadcast on Friday, February 18, 2022.
The Beijing Games will likely mark the largest coverage gap in favor of women on an American primetime Winter Olympic broadcast, when mixed sex sports are excluded.