Women’s events received more than 63% of the sports coverage during NBC’s primetime Olympic broadcast on Sunday, February 20, 2022.
The sports content in NBC’s broadcast was focused on highlights and interviews.
Four men’s events had more than 1 minute of coverage: Figure Skating (9 minutes), Snowboarding (6 minutes), Alpine Skiing (1 minute), and Freestyle Skiing (1 minute).
Seven women’s events had at least 1 minute of coverage: Snowboarding (13 minutes), Bobsled (12 minutes), Speed Skating (6 minutes), Figure Skating (5 minutes), Cross Country (4 minutes), Alpine Skiing (2 minutes), and Freestyle Skiing (2 minutes).
Three mixed sex events had at least 1 minute of coverage: Snowboarding (3 minutes), Freestyle Skiing (1 minute), and Figure Skating (1 minute, split between pairs and ice dancing).
Overall, coverage of men’s events accounted for 26.98% of NBC’s primetime Olympic broadcast. Women’s events received 63.71% of NBC’s coverage. Mixed sex events (e.g., ice dancing) received 9.31% of NBC’s coverage.
When mixed sex events are excluded, men’s events have received 29.75% of NBC’s primetime broadcast sports coverage Sunday night compared to 70.25% for women’s events.
Updates about NBC’s coverage of men and women athletes throughout the 2022 Beijing Winter Games are posted on on FiveRingTV.com. Additional updates are also posted on the @FiveRingTV Twitter feed. A final Olympic report, with complete sport-by-sport coverage breakdowns, will be issued on February 21, 2022.
—– —– —–
Method: The percentage of primetime devoted to men’s, women’s and mixed sex sports was calculated by a single researcher, utilizing a stopwatch and DVR or DVD time codes, measuring (to the millisecond) the total amount of time devoted to each event. Any time spent at the actual athletic site, on a profile about an athlete, promos about a specific athlete or sport, and host commentary about a specific sport or athlete was recorded. Split screens combining commercials and live coverage are included in the calculation, but commercial breaks are not included. The NBC broadcast network East Coast feed was used for this calculation. Olympic coverage on cable networks and live streaming was not included. Network overruns beyond 11:00pm up to the break for local news are included within this calculation.
—– —– —–
Olympic Television: Broadcasting the Biggest Show on Earth contains a detailed 20-year examination of how male and female athletes have been covered within primetime Olympic broadcasts. The book also has analyses of how race/ethnicity and nationality impact Olympic coverage, interviews with NBC personnel about the content and production of Olympic broadcasts, and a detailed overview of Olympic television history. Published by Routledge, it is available in hardcover, paperback and ebook formats at Amazon.com, the Routledge website, and other outlets.