Mixed sex sports received more airtime than men’s and women’s sports during NBC’s primetime Olympic broadcast on Monday, February 16, 2026.
One men’s event had more than one minute of coverage as Men’s Alpine Skiing had more than 20 minutes of airtime for the slalom.
Four women’s event received more than one minute of airtime.
Women’s Bobsled had more than 28 minutes covering the monobob final, including both a profile and an interview with Team USA’s Elana Meyers Taylor, who won gold. Germany’s Laura Nolte won silver and America’s Kaillie Humphries won bronze.
Women’s Figure Skating had more than 4 and a half minutes of promos for the women’s event, including a piece narrated by Taylor Swift introducing the three American skaters.
Women’s Short Track Speed Skating had more than 4 and a half minutes covering the 1,000 meter final.
Women’s Ice Hockey had more than 2 and a half minutes covering Team USA’s win over Sweden and Team Canada’s win over Switzerland as well as interviews with the captains of each team previewing the gold medal game
One mixed event had more than one minute of coverage as more than 1 hour and 3 minutes were dedicated to the pairs free skate.
Overall, coverage of men’s events accounted for 17.3% of NBC’s primetime Olympic broadcast. Women’s events received 32.3% of the coverage. Mixed sex events (e.g., ice dancing) received 50.4% of NBC’s coverage.

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When mixed sex events are excluded, men’s sports received 34.89% of NBC’s coverage compared to 65.11% for women’s sports.

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Regular updates about NBC’s primetime coverage of men’s and women’s sports will be posted throughout the 2026 Milano Cortina Winter Games on FiveRingTV.com. Updates are also be posted on the @FiveRingTV X feed and the @FiveRingTV Bluesky feed. A mid-Olympic report, with complete sport-by-sport coverage breakdowns, will also be issued.
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Method: The percentage of primetime devoted to men’s, women’s and mixed sex sports is calculated by a single researcher, utilizing a stopwatch and DVR or DVD time codes, measuring (to the millisecond) the total amount of time devoted to each event. Any time spent at the actual athletic site, on a profile about an athlete, promos about a specific athlete or sport, and host commentary about a specific sport or athlete is recorded. Split screens combining commercials and live coverage are included in the calculations, but commercial breaks are not included. The NBC broadcast network East Coast feed is used for the calculations. Olympic coverage on cable networks and live streaming are not included. Network overruns beyond 11:00pm up to the break for local news are included within the calculations.
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Olympic Television: Broadcasting the Biggest Show on Earth contains a detailed 20-year examination of how male and female athletes have been covered within primetime Olympic broadcasts. The book also has analyses of how race/ethnicity and nationality impact Olympic coverage, interviews with NBC personnel about the content and production of Olympic broadcasts, and a detailed overview of Olympic television history. Published by Routledge, it is available in hardcover, paperback and ebook formats at Amazon.com, the Routledge website, and other outlets.