Men’s sports received more airtime than women’s sports during NBC’s primetime Olympic broadcast on Saturday, February 14, 2026.

Three men’s events had more than one minute of coverage. 

Men’s Alpine Skiing had more than 40 minutes covering the giant slalom. 

Men’s Speed Skating had more than 27 minutes with coverage of the 500 meter event and a profile of Jordan Stolz.

Men’s Short Track Speed Skating had just less than 4 minutes of airtime for the 1500 meter final. 

Four women’s event received more than one minute of airtime.

Women’s Freestyle Skiing had just under 28 minutes covering the quarterfinals, semifinals, and finals of the dual moguls event, where Team USA’s Jaelin KAuf and Elizabeth Lemley won silver and bronze, respectively, behind Australia’s Jakara Anthony, who won gold. Snoop Dogg was also featured meeting with the US women’s moguls team.

Women’s Skeleton had nearly 20 and a half minutes covering the final run.

Women’s Cross Country Skiing had just over 2 minutes covering the 4 x 7.5 km relay.

Women’s Alpine Skiing had just over 1 minute for promos of Mikaela Shiffrin in the upcoming giant slalom.

No mixed events had more than one minute of coverage. 

Overall, coverage of men’s events accounted for 58.03% of NBC’s primetime Olympic broadcast. Women’s events received 41.64% of the coverage. Mixed sex events (e.g., ice dancing) received 0.33% of NBC’s coverage.

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When mixed sex events are excluded, men’s sports received 58.22% of NBC’s coverage compared to 41.78% for women’s sports.

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Regular updates about NBC’s primetime coverage of men’s and women’s sports will be posted throughout the 2026 Milano Cortina Winter Games on FiveRingTV.com. Updates are also be posted on the @FiveRingTV X feed and the @FiveRingTV Bluesky feed. A mid-Olympic report, with complete sport-by-sport coverage breakdowns, will also be issued.

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Method: The percentage of primetime devoted to men’s, women’s and mixed sex sports is calculated by a single researcher, utilizing a stopwatch and DVR or DVD time codes, measuring (to the millisecond) the total amount of time devoted to each event. Any time spent at the actual athletic site, on a profile about an athlete, promos about a specific athlete or sport, and host commentary about a specific sport or athlete is recorded. Split screens combining commercials and live coverage are included in the calculations, but commercial breaks are not included. The NBC broadcast network East Coast feed is used for the calculations. Olympic coverage on cable networks and live streaming are not included. Network overruns beyond 11:00pm up to the break for local news are included within the calculations.

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