Men’s sports received more airtime than women’s sports during NBC’s primetime Olympic broadcast on Tuesday, February 10, 2026.

Three men’s events had more than one minute of coverage. 

Men’s Figure Skating had nearly 41 and a half minutes covering the men’s short program and a profile of US skater Maxim Naumov.

Men’s Freestyle Skiing had just under 15 minutes of airtime for the slopestyle final where Norway’s Birk Rudd won gold, Team USA’s Alex Hall won silver, and New Zealand’s Luca Harrington won bronze. 

Men’s Cross Country Skiing had more than 9 and a half minutes of coverage for the individual sprint final where Team USA’s Ben Ogden won a silver medal — the first time an American male won a medal in cross country since 1976, when Bill Koch won a silver medal in the 30 km event. Norway’s Johannes Hosflot Klaebo won gold and France’s Jules Chappaz won bronze.  

One women’s event received more than one minute of airtime as Alpine Skiing had nearly 49 minutes of airtime for the team combine event where Team USA’s Jacqueline Wiles and Paula Moltzan won bronze, while Breezy Johnson and Mikaela Shiffrin came in fourth place. Austria’s Ariane Raedler and Katharina Huber won gold and Germany’s Kira Weidle-Winkelmann and Emma Aicher won silver. There was also a profile of Mikaela Shiffrin.

One mixed event had at least a minute of coverage as Short Track Speed Skating clocked more than 4 and a half minutes of airtime for the mixed team relay final

Overall, coverage of men’s events accounted for 54.03% of NBC’s primetime Olympic broadcast. Women’s events received 41.32% of the coverage. Mixed sex events (e.g., ice dancing) received 4.65% of NBC’s coverage.

Buy Olympic Television at Amazon.com

When mixed sex events are excluded, men’s sports received 56.66% of NBC’s coverage compared to 43.34% for women’s sports.

Buy Olympic Television at Amazon.com

Regular updates about NBC’s primetime coverage of men’s and women’s sports will be posted throughout the 2026 Milano Cortina Winter Games on FiveRingTV.com. Updates are also be posted on the @FiveRingTV X feed and the @FiveRingTV Bluesky feed. A mid-Olympic report, with complete sport-by-sport coverage breakdowns, will also be issued.

—– —– —–

Method: The percentage of primetime devoted to men’s, women’s and mixed sex sports is calculated by a single researcher, utilizing a stopwatch and DVR or DVD time codes, measuring (to the millisecond) the total amount of time devoted to each event. Any time spent at the actual athletic site, on a profile about an athlete, promos about a specific athlete or sport, and host commentary about a specific sport or athlete is recorded. Split screens combining commercials and live coverage are included in the calculations, but commercial breaks are not included. The NBC broadcast network East Coast feed is used for the calculations. Olympic coverage on cable networks and live streaming are not included. Network overruns beyond 11:00pm up to the break for local news are included within the calculations.

—– —– —–