Mixed sex sports received more airtime than men’s or women’s sports during NBC’s primetime Olympic broadcast on Monday, February 9, 2026.
Two men’s events had more than one minute of coverage.
Men’s Alpine Skiing had nearly 41 and a half minutes of airtime for the men’s team combine event.
Men’s Figure Skating had just over 1 minute of coverage for a preview of the men’s event starting Tuesday.
Four women’s events received more than one minute of airtime.
Women’s Freestyle Skiing had just under 16 minutes of coverage for the slopestyle final, including a focus on Eileen Gu, who won the silver medal.
Women’s Speed Skating had more than 12 minutes of airtime for the 1000 meter event where The Netherlands’ Jutta Leerdam set an Olympic record en route to a gold medal. Femke Kok (Netherlands) won silver and Miho Takagi (Japan) won bronze, while Team USA’s Brittany Bowe and Erin Jackson placed fourth and sixth respectively.
Women’s Ice Hockey had just over 4 minutes of coverage with highlights of the USA defeating Switzerland and members of Team USA sharing a meal with Stanley Tucci.
Women’s Alpine Skiing clocked in just under 2 minutes with previews of the women’s team combined event where the US will feature Breezy Johnson and Mikaela Shiffrin.
Two mixed events had at least a minute of coverage.
Ice Dancing had the most airtime of the night with nearly 47 and a half minutes of the rhythm dance competition.
Curling had nearly 2 minutes of coverage for the semifinal matchup where the US defeated Italy.
Overall, coverage of men’s events accounted for 33.91% of NBC’s primetime Olympic broadcast. Women’s events received 27.39% of the coverage. Mixed sex events (e.g., ice dancing) received 38.70% of NBC’s coverage.

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When mixed sex events are excluded, men’s sports received 55.32% of NBC’s coverage compared to 44.68% for women’s sports.

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Regular updates about NBC’s primetime coverage of men’s and women’s sports will be posted throughout the 2026 Milano Cortina Winter Games on FiveRingTV.com. Updates are also be posted on the @FiveRingTV X feed and the @FiveRingTV Bluesky feed. A mid-Olympic report, with complete sport-by-sport coverage breakdowns, will also be issued.
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Method: The percentage of primetime devoted to men’s, women’s and mixed sex sports is calculated by a single researcher, utilizing a stopwatch and DVR or DVD time codes, measuring (to the millisecond) the total amount of time devoted to each event. Any time spent at the actual athletic site, on a profile about an athlete, promos about a specific athlete or sport, and host commentary about a specific sport or athlete is recorded. Split screens combining commercials and live coverage are included in the calculations, but commercial breaks are not included. The NBC broadcast network East Coast feed is used for the calculations. Olympic coverage on cable networks and live streaming are not included. Network overruns beyond 11:00pm up to the break for local news are included within the calculations.
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Olympic Television: Broadcasting the Biggest Show on Earth contains a detailed 20-year examination of how male and female athletes have been covered within primetime Olympic broadcasts. The book also has analyses of how race/ethnicity and nationality impact Olympic coverage, interviews with NBC personnel about the content and production of Olympic broadcasts, and a detailed overview of Olympic television history. Published by Routledge, it is available in hardcover, paperback and ebook formats at Amazon.com, the Routledge website, and other outlets.