Men’s sports received significantly more airtime than women’s sports during NBC’s primetime Olympic broadcast on Saturday, February 7, 2026.

Three men’s events received more than one minute of airtime. 

Alpine Skiing had just under 28 minutes with coverage of the men’s downhill event where Switzerland’s Franjo von Allmen won the first gold medal of the Games.

Figure Skating clocked in just under 26 minutes with coverage of the men’s short program in the team event and Team USA’s Ilia Malinin spending time with Snoop Dogg.

Snowboarding had nearly 13 and a half minutes of airtime for the Big Air Final, where Team USA’s Ollie Martin came in fourth place behind Kira Kimura (gold, Japan), Ryoma Kimat (silver, Japan) and Su Yiming (bronze, China), marking the first time Team USA men did not podium in the event.

Three women’s events received more than one minute of airtime. 

Alpine Skiing had just over 5 minutes of coverage previewing the women’s downhill event, including updates on Lindsey Vonn.

Speed Skating had more than 4 and a half minutes of airtime with coverage of Francesca Lollobrigida winning the 3,000-meter event, earning Italy’s first gold medal of the Games, and her gold medal ceremony. 

Ice Hockey had just over 1 minute of coverage of Team USA’s win over Finland.

One mixed event had more than one minute of airtime as Figure Skating clocked in nearly 42 minutes of ice dancing with coverage of the free dance in the team event.

Overall, coverage of men’s events accounted for 55.71% of NBC’s primetime Olympic broadcast. Women’s events received 9.88% of the coverage. Mixed sex events (e.g., ice dancing) received 34.41% of NBC’s coverage.

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When mixed sex events are excluded, men’s sports received 84.93% of NBC’s coverage compared to 15.07% for women’s sports.

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Regular updates about NBC’s primetime coverage of men’s and women’s sports will be posted throughout the 2026 Milano Cortina Winter Games on FiveRingTV.com. Updates are also be posted on the @FiveRingTV X feed and the @FiveRingTV Bluesky feed. A mid-Olympic report, with complete sport-by-sport coverage breakdowns, will also be issued.

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Method: The percentage of primetime devoted to men’s, women’s and mixed sex sports is calculated by a single researcher, utilizing a stopwatch and DVR or DVD time codes, measuring (to the millisecond) the total amount of time devoted to each event. Any time spent at the actual athletic site, on a profile about an athlete, promos about a specific athlete or sport, and host commentary about a specific sport or athlete is recorded. Split screens combining commercials and live coverage are included in the calculations, but commercial breaks are not included. The NBC broadcast network East Coast feed is used for the calculations. Olympic coverage on cable networks and live streaming are not included. Network overruns beyond 11:00pm up to the break for local news are included within the calculations.

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