Men’s sports received more coverage than women’s sports during NBC’s primetime Paris Summer Olympic broadcast on Sunday, August 11, 2024.
With the closing ceremony and the LA 2028 hand off taking up the bulk of the programming, the sports content in NBC’s broadcast was focused on highlights and interviews.
Five men’s events had at least one minute of coverage.
Men’s basketball had more than 2 and a half minutes of highlights from Team USA’s win in the gold medal match.
Men’s gymnastics had just under 2 minutes of highlights from the team competition, primarily American Stephen Nedoroscik’s performance on the pommel horse.
Men’s swimming had more than 1 and a half minutes of highlights, with a focus on the wins of France’s Leon Marchand.
Men’s track and field had more than 1 and a half minutes of highlights from the Games and a brief discussion with Carl Lewis about the Los Angeles 2028 Games.
Men’s rowing had more than 1 minute, including a conversations with Team USA’s Nick Mead who was one of the flag bearers at the closing ceremony.
Four women’s events had at least one minute of coverage.
Women’s track and field had more than 3 minutes of coverage, including the marathon.
Women’s swimming had more than 2 and a half minute of highlights, including an interview with Team USA’s Katie Ledecky who was one of the flag bearers at the closing ceremony.
Women’s artistic swimming had just over 1 minute of highlights of the U.S. winning silver in the team competition, including their underwater moonwalk.
Women’s gymnastics had just over 1 minute of highlights with a particular focus on the performance of Team USA’s Simone Biles.
No mixed sex events had more than one minutes of coverage. Highlights from the equestrian, mixed judo, and mixed table tennis competitions were shown.
Overall, coverage of men’s events accounted for 55.71% of NBC’s primetime Olympic broadcast. Women’s events received 43.32% of NBC’s coverage. Mixed sex events (e.g., equestrian) received 0.97% of NBC’s coverage.

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When mixed sex events are excluded, men’s events have received 56.26% of NBC’s primetime broadcast sports coverage Sunday night compared to 43.74% for women’s events.

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Regular updates about NBC’s coverage of men’s and women’s sports on its primetime broadcast of the 2024 Paris Summer Games are posted throughout FiveRingTV.com. Additional updates are posted on the @FiveRingTV X feed.
A final-Olympic report, with complete sport-by-sport coverage breakdowns, will also be issued.
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Method: The percentage of primetime devoted to men’s, women’s and mixed sex sports is calculated by a single researcher, utilizing a stopwatch and DVR or DVD time codes, measuring (to the millisecond) the total amount of time devoted to each event. Any time spent at the actual athletic site, on a profile about an athlete, promos about a specific athlete or sport, and host commentary about a specific sport or athlete is recorded. Split screens combining commercials and live coverage are included in the calculations, but commercial breaks are not included. The NBC broadcast network East Coast feed is used for the calculations. Olympic coverage on cable networks and live streaming are not included. Network overruns beyond 11:00pm up to the break for local news are included within the calculations.
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Olympic Television: Broadcasting the Biggest Show on Earth contains a detailed 20-year examination of how male and female athletes have been covered within primetime Olympic broadcasts. The book also has analyses of how race/ethnicity and nationality impact Olympic coverage, interviews with NBC personnel about the content and production of Olympic broadcasts, and a detailed overview of Olympic television history. Published by Routledge, it is available in hardcover, paperback and ebook formats at Amazon.com, the Routledge website, and other outlets.