Men’s sports received more coverage than women’s sports during NBC’s primetime Paris Summer Olympic broadcast on Saturday, August 10, 2024.

Four men’s events had at least one minute of coverage.

Men’s track and field had just over 40 minutes featuring the marathon where Ethiopia’s Tamirat Tola won gold, the 400-meter hurdles medal ceremony where Team USA’s Rai Benjamin won gold, the finals for the high jump where New Zealander Hamish Kerr won gold and American Shelby McEwen won silver after a jump off, the 800-meter finals where Kenya’s Emmanuel Wanyonyi won gold, the 5000-meter finals where Norway’s Jakob Ingebrigtsen won gold and Team USA’s Grant Fisher won bronze, and the 4×400 meter relay finals where the United States won gold.

Men’s diving had more than 23 and a half minutes for the platform finale where China’s Cao Yuan won gold, repeating his Tokyo result.

Men’s basketball had just over 13 and a half minutes featuring the U.S. winning gold over France and interviews with Steph Curry, LeBron James, and coach Steve Kerr.

Men’s breaking had just under 7 minutes featuring the medal winners including the entire match-up of American B-Boy Victor winning bronze over Japanese B-Boy Shigekix.

Three women’s events had at least one minute of coverage.

Women’s track and field had more than 33 and a half minutes with coverage of the finals for the 1500-meter final where Kenya’s Faith Kipyegon won gold, the 100-meter hurdles where Team USA’s Masai Russell won gold, and the 4×400 meter relay where Team USA won gold.

Women’s soccer had just under 12 minutes with coverage of the U.S. team winning gold over Brazil and an interview with coach Emma Hayes.

Women’s gymnastics had more than 1 minute with coverage of the ruling about Jordan Chiles and a discussion about the fate of her bronze medal in the floor final.

Overall, coverage of men’s events accounted for 63.27% of NBC’s primetime Olympic broadcast. Women’s events received 36.73% of NBC’s coverage. Mixed sex events (e.g., equestrian) received 0.00% of NBC’s coverage.

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After 16 nights, when mixed sex events are excluded, men’s events have received 47.83% of NBC’s primetime broadcast coverage compared to 52.17% for women’s events.

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Regular updates about NBC’s coverage of men’s and women’s sports on its primetime broadcast will be posted throughout the 2024 Paris Summer Games on FiveRingTV.com. Additional updates will also be posted on the @FiveRingTV X feed. A post-Olympic report, with complete sport-by-sport coverage breakdowns, will also be issued.

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Method: The percentage of primetime devoted to men’s, women’s and mixed sex sports is calculated by a single researcher, utilizing a stopwatch and DVR or DVD time codes, measuring (to the millisecond) the total amount of time devoted to each event. Any time spent at the actual athletic site, on a profile about an athlete, promos about a specific athlete or sport, and host commentary about a specific sport or athlete is recorded. Split screens combining commercials and live coverage are included in the calculations, but commercial breaks are not included. The NBC broadcast network East Coast feed is used for the calculations. Olympic coverage on cable networks and live streaming are not included. Network overruns beyond 11:00pm up to the break for local news are included within the calculations.

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