Men’s sports received more coverage than women’s sports during NBC’s primetime Paris Summer Olympic broadcast on Thursday, August 8, 2024.

Three men’s events had at least one minute of broadcast coverage.

Men’s track and field had more than 40 and a half minutes featuring the 4×100 relay heats, the 200-meter final were Team USA’s Kenny Bendarak and Noah Lyles won silver and gold, and the 110-meter hurdles final where America’s Grant Holloway and Daniel Roberts won gold and silver.

Men’s diving just over 24 minutes for the 3 meter springboard final where China’s Xie Siyi won gold.

Men’s basketball had nearly 3 minutes covering the U.S. come from behind victory over Serbia and France’s win over Germany. Team USA and France will now compete in the gold medal game

One women’s event had at least one minute of coverage:

Women’s track and field had more than 56 and a half minutes featuring the 4×100 relay heats, coverage of the first day events of the heptathlon, the long jump final where Team USA’s Tara David-Woodhall and Jasmine Moore won gold and bronze, and the 400-meter hurdles final where the Team USA’s Sydney McLauglin-Levrone set a world record while winning gold and America’s Anna Cockrell won silver.

There were no mixed sex events presented.

Overall, coverage of men’s events accounted for 53.61% of NBC’s primetime Olympic broadcast. Women’s events received 46.39% of NBC’s coverage. Mixed sex events (e.g., equestrian) received 0.00% of NBC’s coverage.

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After 14 nights, when mixed sex events are excluded, men’s events have received 46.93% of NBC’s primetime broadcast coverage compared to 53.07% for women’s events.

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Regular updates about NBC’s coverage of men’s and women’s sports on its primetime broadcast will be posted throughout the 2024 Paris Summer Games on FiveRingTV.com. Additional updates will also be posted on the @FiveRingTV X feed. A post-Olympic report, with complete sport-by-sport coverage breakdowns, will also be issued.

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Method: The percentage of primetime devoted to men’s, women’s and mixed sex sports is calculated by a single researcher, utilizing a stopwatch and DVR or DVD time codes, measuring (to the millisecond) the total amount of time devoted to each event. Any time spent at the actual athletic site, on a profile about an athlete, promos about a specific athlete or sport, and host commentary about a specific sport or athlete is recorded. Split screens combining commercials and live coverage are included in the calculations, but commercial breaks are not included. The NBC broadcast network East Coast feed is used for the calculations. Olympic coverage on cable networks and live streaming are not included. Network overruns beyond 11:00pm up to the break for local news are included within the calculations.

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