Women’s sports received more coverage than men’s sports during NBC’s primetime Paris Summer Olympic broadcast on Tuesday, August 6, 2024.
Two men’s events had at least one minute of broadcast coverage.
Men’s track and field had just over 40 and a half minutes with coverage of the 400-meter semifinals and the 1,500-meter finals where Americans Cole Hocker and Yared Nuguse won gold and bronze.
Men’s basketball had more than 7 and a half minutes for the tournament quarterfinals including an extended look at the Team USA win over Brazil.
Four women’s events had at least one minute of broadcast coverage.
Women’s track and field had more than 47 and a half minutes with coverage of the 400-meter hurdle semis, the hammer throw final where America’s Annette Echikunwoke silver was the first ever medal in the event for Team USA, the 3,000 steeplechase final where Bahrain’s Winfred Yavi won gold, and the final in the 200 meter where American Gabby Thomas won gold.
Women’s diving had more than 24 minutes with coverage of the platform diving competition where China’s Quan Hongchan won gold.
Women’s boxing had more than 1 and a half minutes with coverage of the controversy in the sport and how the women at the center of the story have reached the semifinal in one weight class (Taiwan’s Lin Yu-ting in the 57kg division) and the gold medal match in another weight class (Algeria’s Imane Khelif in the 66kg division).
Women’s soccer had more than 1 and a half minutes with coverage of the US and Brazil making the gold medal match.
No mixed events were featured.
Overall, coverage of men’s events accounted for 38.61% of NBC’s primetime Olympic broadcast. Women’s events received 61.39% of NBC’s coverage. Mixed sex events (e.g., equestrian) received 0.00% of NBC’s coverage.

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After 12 nights, when mixed sex events are excluded, men’s events have received 44.18% of NBC’s primetime broadcast coverage compared to 55.82% for women’s events.

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Regular updates about NBC’s coverage of men’s and women’s sports on its primetime broadcast will be posted throughout the 2024 Paris Summer Games on FiveRingTV.com. Additional updates will also be posted on the @FiveRingTV X feed. A post-Olympic report, with complete sport-by-sport coverage breakdowns, will also be issued.
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Method: The percentage of primetime devoted to men’s, women’s and mixed sex sports is calculated by a single researcher, utilizing a stopwatch and DVR or DVD time codes, measuring (to the millisecond) the total amount of time devoted to each event. Any time spent at the actual athletic site, on a profile about an athlete, promos about a specific athlete or sport, and host commentary about a specific sport or athlete is recorded. Split screens combining commercials and live coverage are included in the calculations, but commercial breaks are not included. The NBC broadcast network East Coast feed is used for the calculations. Olympic coverage on cable networks and live streaming are not included. Network overruns beyond 11:00pm up to the break for local news are included within the calculations.
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Olympic Television: Broadcasting the Biggest Show on Earth contains a detailed 20-year examination of how male and female athletes have been covered within primetime Olympic broadcasts. The book also has analyses of how race/ethnicity and nationality impact Olympic coverage, interviews with NBC personnel about the content and production of Olympic broadcasts, and a detailed overview of Olympic television history. Published by Routledge, it is available in hardcover, paperback and ebook formats at Amazon.com, the Routledge website, and other outlets.