Women’s sports received more coverage than men’s sports by more than a 3 to 1 margin during NBC’s primetime Paris Summer Olympic broadcast on Monday, August 5, 2024.
Three men’s events had at least one minute of broadcast coverage.
Men’s track and field had more than 22 minutes with coverage of the pole vault final where Sweden’s Armand Duplantis won gold, Team USA’s Noah Lyles’s gold medal ceremony for the 100 meter, and Lyles’s first heat in the 200 meter race.
Men’s basketball had exactly two minutes, which included a brief interview with Kevin Durant and highlights of the gold medal 3×3 match between the Netherlands and France.
Men’s volleyball had more than 1 and a half minutes of the U.S. victory over Brazil.
Three women’s events had at least one minute of broadcast coverage.
Women’s gymnastics had more than 1 hour and 12 minutes with coverage of the balance beam finals where Italy’s Alice D’Amato won gold, the floor exercise finals where Americans Simone Biles and Jordan Chiles won silver and gold, an in-studio interview with Simone Biles, and the medal ceremony for the floor exercise.
Women’s track and field had more than 30 and a half minutes due to coverage of the 200-meter semifinals, the 5,000-meter final where Kenyan Beatrice Chebet won gold, the 800-meter final where Great Britain’s Keely Hodgkinson won gold, and the discus final where American Valarie Allman repeated as gold medalist.
Women’s surfing had just over 1 minute with coverage of American Caroline Marks winning the gold medal.
No mixed events were featured.
Overall, coverage of men’s events accounted for 21.64% of NBC’s primetime Olympic broadcast. Women’s events received 78.36% of NBC’s coverage. Mixed sex events (e.g., equestrian) received 0.00% of NBC’s coverage.

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After 11 nights, when mixed sex events are excluded, men’s events have received 44.70% of NBC’s primetime broadcast coverage compared to 55.30% for women’s events.

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Regular updates about NBC’s coverage of men’s and women’s sports on its primetime broadcast will be posted throughout the 2024 Paris Summer Games on FiveRingTV.com. Additional updates will also be posted on the @FiveRingTV X feed. A post-Olympic report, with complete sport-by-sport coverage breakdowns, will also be issued.
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Method: The percentage of primetime devoted to men’s, women’s and mixed sex sports is calculated by a single researcher, utilizing a stopwatch and DVR or DVD time codes, measuring (to the millisecond) the total amount of time devoted to each event. Any time spent at the actual athletic site, on a profile about an athlete, promos about a specific athlete or sport, and host commentary about a specific sport or athlete is recorded. Split screens combining commercials and live coverage are included in the calculations, but commercial breaks are not included. The NBC broadcast network East Coast feed is used for the calculations. Olympic coverage on cable networks and live streaming are not included. Network overruns beyond 11:00pm up to the break for local news are included within the calculations.
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Olympic Television: Broadcasting the Biggest Show on Earth contains a detailed 20-year examination of how male and female athletes have been covered within primetime Olympic broadcasts. The book also has analyses of how race/ethnicity and nationality impact Olympic coverage, interviews with NBC personnel about the content and production of Olympic broadcasts, and a detailed overview of Olympic television history. Published by Routledge, it is available in hardcover, paperback and ebook formats at Amazon.com, the Routledge website, and other outlets.